Eastern Poland promotion campaign kicks off
A conference marking the inauguration of a campaign promoting Eastern Poland was held on June 29th. The Polish Tourism Organization is the beneficiary of a non-competition (individual) project entitled “Promotion of sustainable development of tourism”, implemented within the framework of Activity 5.1 of the operational programme “Development of Eastern Poland (2007-2013)”. The objective of the project is to attract interest to the tourism products of five voivodeships: Warmińsko-Mazurskie, Podlaskie, Lubelskie, Podkarpackie and Świętokrzyskie.
The project provides an opportunity to present Eastern Poland as a place of very special tourism potential.
The envisaged promotion activities on the domestic and foreign (Germany, Ukraine) markets will focus on presenting selected active and special tourism products with the aim of encouraging tourists to spend holidays in the five voivodeships.
A “Study on the Attractiveness of Eastern Poland as a Tourist Destination” and a “Qualitative Study of Opinions and Attitudes Concerning the Tourism Potential of Eastern Poland” have been prepared at the request of the Polish Tourism Organization. The studies helped plan the promotion campaign.
The project will run until 2012 and its cost is PLN 23 944 117.68.