Ministerstwo Sportu i Turystyki ITB Berlin: Summary - Aktualności -

On 17 March 2011, Minister of Sport and Tourism Adam Giersz took part in a press conference closing the campaign promoting Polish tourism at ITB in Berlin 2011. The meeting with the media was also attended by Ms Katarzyna Sobierajska, Undersecretary of State at the Ministry of Sport and Tourism, Mr Rafał Szmytke, President of the Polish Tourist Organisation, and Mr Jan Wawrzyniak,  Director of the Polish Tourist Information Centre in Berlin.

ITB Travel Trade Show in Berlin is the largest and most prestigious global tourism industry exhibition. This year the event attracted over 11 thousand exhibitors from 188 countries. The number of visitors exceeded 170 thousand, and 7 thousand journalists from over 94 countries were accredited. Poland’s participation in this year’s ITB was of special significance. For the first time our country was the official partner country of ITB Berlin.

Thanks to the partnership, Poland hosted the event’s opening ceremony attended by over 4300 guests – representatives of government administrations and the tourism industry from all over the world. During the ceremony, Poland launched its new promotional campaign entitled “Move Your Imagination”. The image part of the campaign is centred around a small white cube symbolising Poland, the employment of cutting-edge 3D technology and a spectacular film show made by Oscar nominee Tomasz Bagiński.

„The ITB partnership means a special role and promotional opportunities. Poland’s participation in the event was a great success. Our interesting, very modern promotional campaign was received with great interest. Journalists and visitors found it truly intriguing and encouraging to visit our national stand which was besieged by crowds of people. I am convinced that this will soon translate into an increase in the interest in our country on the side of football fans, tourists, and also potential investors", said Minister Giersz during the conference.

At ITB, one of the key promotional elements was the presentation of Poland as the host country of UEFA EURO 2012^TM. Warsaw, Poznań, Wrocław and Gdańsk, the host cities of the European Football Championship, presented their own stands.